01
Stakeholder
The Rights Holder
Focused on commercial return and the event's impact on revenue growth.
Proprietary Framework
TheCareFactor™
A tailored approach to event evaluation.
What truly matters when evaluating the success of a sports event? The answer depends entirely on who requires the evaluation.
Each stakeholder operates with a fundamentally different "Care Factor" — a unique set of priorities that determines what success looks like for them.
Dispatch
"Most events are still evaluated by TV ratings or simple customer satisfaction surveys. That world is gone."
— Pro Sports
Stakeholders
Distinct
priorities.
Key stakeholders each bring a different lens to the same event. TCF is built around those differences.
02
Stakeholder
The Federation
Seeking to understand whether the event drives broader interest and participation in the sport.
03
Stakeholder
The Host — Government, Country, State or City
Concerned with community sentiment, civic pride, and the tangible value delivered to citizens.
04
Stakeholder
The Sponsor
Measuring brand affiliation, audience engagement, and the downstream effect on consumer behaviour and sales.
Methodology
Not one-size-
fits-all.
The Care Factor ingests the full spectrum of event data and weights the scoring model according to what matters most to each end user. The same event evaluated for a Rights Holder, a Federation, a Host city and a Sponsor will surface four distinct truths — each defensible and decision-ready.
Weighted Score · Illustrative
Five Dimensions
What gets
measured.
01
Dimension
Media Reach
The event's total footprint across all channels, globally and locally — traditional broadcast, new media, and the digital and social platforms where modern audiences increasingly engage.
02
Dimension
Media Captivation
Beyond reach: does the event truly capture attention? TCF measures the depth of viewer engagement, distinguishing passive exposure from active audience investment.
03
Dimension
Localised Promotion
How effectively the event is activated within its host market — assessing local marketing strength and the depth of community awareness and anticipation.
04
Dimension
Fan Participation & Engagement
The ultimate litmus test: did attendees have a genuinely compelling experience — and will they return? TCF measures real sentiment and future intent, not just gate numbers.
05
Dimension
Strategic Alignment
Does the event serve the broader objectives of the host community and government? TCF evaluates fit between event profile and the strategic, cultural and economic priorities of the host market.
Powered by AI
Speed.
Precision.
TCF leverages artificial intelligence to deliver rapid, data-driven evaluation — replacing weeks of manual analysis with near real-time insight. Stakeholders access meaningful, weighted results faster than traditional methods allow, enabling timely decisions while the event's impact is still fresh.
~Real-time
Insight
Weeks → Hrs
Cycle Time
Weighted
Per Stakeholder
Apply TCF to your next event.
Before you commit budget, broadcast rights, or sponsor capital — know what genuine impact looks like, tailored to what you actually care about.
Request a TCF brief →